Royal Pouters

Consumer Tribe: Royal Pouters

Royal Pouters
Consumer Tribe: Royal Pouters
Keywords: Selfies, portraits, horses, social life, restaurants.

Description of their identity

This tribe comprises a group of women between 30 and 40 years old who build their femininity from the following axes:

The exposure of their worked figure. However, unlike Total Divas, the figures appear not so uncovered and are more focused on exposing a style of clothing that involves hats, glasses and boots.

Their relationship with rural contexts. It is not about exposing themselves to contact with nature but dominating it or inhabiting more towns than cities.

The exposure of his person to hyper-consumption. It is about exposing oneself to luxury, wastefulness, entrepreneurship and empowerment.

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