Self Jokers

Consumer Tribe: Self Jokers

Self Jokers
Consumer Tribe: Self Jokers
Keywords: Memes, TikTok, trends, social networks, movies.

Description of their identity

This tribe is composed of a network of children and young people aged around 13 who articulate their identity through absurd humor directed at themselves. Thus, they share memes, humorous content, and mockery of themselves, which highlight their manias, tics, or senseless habits.

Hence, the identity axis of the tribe is shaped by the non-seriousness in the exposure of the self. For the tribe, exposing themselves as vulnerable people and magnifying their defects is a way to entertain themselves and to produce a comical character for others.

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