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Antropomedia Express: Consumer Tribes
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An avatar can be defined as ‘an interactive social representation of a user’ or an instrument of co-presence or a mediated encounter between networked subjects. The struggle to build an avatar and create a sense of belonging then gets acted upon through the engagement with consumer culture, an association with brands, types of music, and material possessions in order to achieve affinity with others.
The Tribe Taster: Nostalchic Wavers

The Tribe Taster: Nostalchic Wavers

public
The Tribe Taster: Insights by Antropomedia into consumer tribes, their rituals, trends & case studies—decode cultural niches shaping modern markets.
Eureka Eureka
e.l.f. Beauty & Roblox
Case Studies Personal Aesthetics Avatar Technology Business To Business

e.l.f. Beauty & Roblox

tiers
UP, Virtual Experience, US, Makeup, Humane Society, SPF
Eureka Eureka
Amikaverse
Case Studies Personal Aesthetics Technology Avatar Business To Business

Amikaverse

tiers
Roblox, Unites States, Hair Style, Recycler, Startup
Eureka Eureka
LoreXplorers
Consumer Tribes Film & TV Entertainment Avatar

LoreXplorers

tiers
Consumer Tribe: LoreXplorers
Eureka Eureka
Wonder Women Tech
Case Studies Social Awareness Technology Avatar

Wonder Women Tech

tiers
E-Police, Women Violence, Harassment, United States, Videogame
Eureka Eureka
Tomo
Case Studies Health & Wellbeing Technology Avatar

Tomo

tiers
Virtual Life, Apps, Therapy, Support, Luka, United States
Eureka Eureka
AYAYI
Case Studies Fashion and Apparel Avatar Social Media Sports and Games

AYAYI

tiers
China, Virtual Influencer, Realistic Utopia, AI, Discord
Eureka Eureka
Hilton Hotels & Roblox
Case Studies Sports and Games Travel and Outdoors Business To Business Retail and Shopping

Hilton Hotels & Roblox

tiers
Reward Scheme, Media Film, Slivingland, Virtual Activities, Experiences
Eureka Eureka
Technocreatives
Consumer Tribes Technology Learning and Teaching Art & Culture Avatar

Technocreatives

tiers
Consumer Tribe: Technocreatives
Eureka Eureka
EE
Case Studies Retail and Shopping Technology Sports and Games Avatar

EE

tiers
UK, Digital Spa, Community, London, The Studio
Eureka Eureka
Bang & Olufsen
Case Studies Art & Culture Technology Business To Business Avatar

Bang & Olufsen

tiers
Luxury Technology, Sustainable Design, Premium Audio, Longevity Innovation, Consumer Durables, Material Semiotics
Eureka Eureka
BeatBlox
Case Studies Avatar Technology Film & TV Entertainment

BeatBlox

tiers
LATAM, Music Festival, Virtual World, Artists, alter Nogara
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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