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An avatar can be defined as ‘an interactive social representation of a user’ or an instrument of co-presence or a mediated encounter between networked subjects. The struggle to build an avatar and create a sense of belonging then gets acted upon through the engagement with consumer culture, an association with brands, types of music, and material possessions in order to achieve affinity with others.

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Virtual Luxe Lounge

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Virtual Brand Communities, Digital Retail Spaces, Experiential Marketing, Consumer Immersion, Loyalty Programs, Spatial Commerce

Xiaodu AI Glasses

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Artificial Intelligence Glasses, Wearable Computing, Language Model Integration, Consumer Technology Innovation, Augmented Reality Devices, Smart Eyewear Technology

Douyin V

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Avatar Technology, Parasocial Relationships, Creator Economy, Digital Personas, Algorithmic Mediation, Social Commerce

Supernatural

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Virtual Reality Fitness, Digital Communities, Social VR Platforms, Embodied Technology, Collaborative Workouts, Avatar Interaction

The Tribe Taster: Nostalchic Wavers

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The Tribe Taster: Insights by Antropomedia into consumer tribes, their rituals, trends & case studies—decode cultural niches shaping modern markets.

e.l.f. Beauty & Roblox

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UP, Virtual Experience, US, Makeup, Humane Society, SPF

Amikaverse

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Roblox, Unites States, Hair Style, Recycler, Startup

LoreXplorers

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Consumer Tribe: LoreXplorers

Tomo

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Virtual Life, Apps, Therapy, Support, Luka, United States

Hilton Hotels & Roblox

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Reward Scheme, Media Film, Slivingland, Virtual Activities, Experiences

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