Hilton Hotels & Roblox
tiers
Reward Scheme, Media Film, Slivingland, Virtual Activities, Experiences
Avatar
An avatar can be defined as ‘an interactive social representation of a user’ or an instrument of co-presence or a mediated encounter between networked subjects. The struggle to build an avatar and create a sense of belonging then gets acted upon through the engagement with consumer culture, an association with brands, types of music, and material possessions in order to achieve affinity with others.