Description of their identity
Selfie Esteemers are a tribe that relates to its surroundings in the search for self-acceptance. It is mainly made up of profiles of women and men (to a lesser extent) who, despite their positive interactions with others, are constantly concerned with motivating and accepting themselves from their digital publications, especially in aesthetic terms.
Unlike the Moxy Divas tribe, Selfie Esteemers do not expose their figure as a seduction device but do so from a different logic: self-acceptance. This is because they reveal their face or body and add motivational phrases to their selfies. They also show tips for losing weight and thoughts on those who feel lost in their digital activity. Their profiles replicate a discourse highlighting the strength and love that a person should have for themselves, despite situations threatening their emotional and physical health.
Conversation Topics
Self-improvement phrases; self-love speech; selfies; food and motivation tips; photos of her family.
Gender
65% Women; 35% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with(Mexico)
Omnilife; Herbalife; Stevia.
Brands who they follow/interact with(Global)
Special K; GNC; Forbes; Vitamin Shoppe, Target; CNN; The New York Times.
What hurts or causes them conflict
Struggling with a lack of motivation and feeling lonely generates the most frustration in the tribe. Social media works as a platform for them not to feel alone, and that's why interactions on posts create a feeling of support and motivation.
Kind of stories consumed by the tribe
Overcoming stories portraying a person's difficulties connect with this type of tribe. This is because they recognize that the road to acceptance is not the product of a day but of emotional ups and downs that are overcome through the determination of the person and the support of those around them.
Related Google Ads Keywords
"Self-love, positivity, self-esteem, beauty tips, motivational phrases, "Body Positive".
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| ā¢Other interests: Motivational Quotes, GNC, Self-esteem (psychology) |
What podcasts do they listen to?
Video related to the Selfie Esteemers Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe
