Show Up Dads

Consumer Tribe: Show Up Dads

Show Up Dads
Consumer Tribe: Show Up Dads
Keywords: Conscious parenting, social events providing for the family, hard work, family achievements, and affection with children.

Description of their identity

Men between the ages of 35 and 55 who have constructed their online identities around their roles as fathers and the things they do for their families are the members of the Show Up Dads tribe. Its members utilize social media to share the times they spend with their friends, the times they have with their sons and daughters, the accomplishments they have in their family (graduations from any school grade), Sunday outings, and trips.

The tribe uses the platforms to demonstrate that which enables it to position itself as a present parent, social individual, and provider due to its hard work.

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