Consumer Tribe: Skippers
Keywords: Sailing, seascapes, sport fishing, water sports, vacations, weekend getaways, family. 

Description of their identity

This tribe is made up exclusively of men between 30 and 50 years of age who identify with the figure of the "captain". In that sense, they manifest a high liking for boats, particularly yachts, not only because of the ride they can experience on them but also because they boast of driving them themselves.

The fact that they let it be seen that they are somehow driving the boat gives them a different and unique personality in 3 ways:

  1. It implies a greater sense of ownership over the maritime vehicle.

2. It represents leadership, being "in charge.

3. It is understood that they are the ones who know how to do things, even if they could choose not to do them, which gives them a certain moral superiority.

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