A jewelry brand has launched a series of carbon-negative accessories.
There is a new fine jewelry collection called GAIA that Skydiamond. This collection has carbon-negative diamonds that are produced from atmospheric carbon dioxide. With the artist Hilma af Klint serving as a source of inspiration, the nine-piece collection is made out of recycled 18-carat gold and has marquise-cut diamonds placed in an inverted position. The line, published in May 2024 and with prices ranging from EUR 898 to EUR 5,591, was a promise of beautiful, sustainable jewelry that had a good impact on the environment while being environmentally conscious.
Consumer tribes that may relate to this case study:
High Frequency
Consumer Tribe: High Frequency
Digital Anthropology Bot
Conscious Fashionistas
Consumer Tribe: Conscious Fashionistas
Digital Anthropology Bot
Flax Rummagers
Flax Rummagers
Digital Anthropology Bot
Fashion Artivists
Consumer Tribe: Fashion Artivists
Digital Anthropology Bot
