Description of their identity
Soccer Maniacs is one of the few monothematic tribes with interaction on multiple social media. Most of the profiles belonging to this tribe (men and women from 15 to 50 years old) use their digital media exclusively to share news, gossip and expressions of affiliation with soccer teams and matches on a national and international scale.
The love of soccer transcends the practice in the physical world; it is also a topic of consumption through newscasts, blogs and videos with recaps of the best plays. It could be said that it is the identity element per se of the tribe: it is not only lived as a hobby, but it directs the affective state of the tribe, and above all, it groups and divides the members by soccer team (Madrid vs Barcelona, for example).
Topics of conversation
Soccer; pictures of their favourite soccer players; sports; sports news; alcohol-related to sports.
Gender
20% Female; 80% Male
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Brands who they follow/interact with (Mexico)
Tajín, Sabritas, Chivas, América, Toluca, Pumas, Cruz Azul, León, Canal Cinco, Azteca 7, Chivas, Liga MX.
Brands who they follow/interact with (Global)
Pringles, FIFA Club World Cup, UEFA Champions League, Real Madrid, Barcelona, Manchester Unites, Doritos, Adidas, Coca-Cola, FIFA, Liga MX.
Related hashtags in social media
#elfutbolnosune #clubamerica #clubamerica #ligamx #azulcremas #futbolmexicano #vamosamerica #siempreáguilas
What hurts them or causes them conflict?
The love of sports is only interrupted when other obligations take time away from their consumption. Through their digital footprint, Soccer Maniacs express the romantic desire to be able to dedicate as much time as possible to following this hobby. Loyalty is one of the core values of this tribe: it represents a dichotomy between selfless support and the reward that victory demands.
What kind of stories do they consume?
Brands that can link the consumption of their product to emotion, bonding between friends and fans and knowledge of soccer topics can generate stories related to this tribe. For this reason, the alcoholic beverage and snack food industries are some of the most connected with Soccer Maniacs.
Keywords for Google Ads campaigns
"soccer live soccer, free live soccer, free live soccer, free live soccer today, soccer players".
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Sports and outdoors - Sports: Association Football | •Soccer: Soccer fans (High content engagement) | |
| •Other interests: FIFA WorldCup, Adidas, Canal 5, Coca-Cola, Azteca 7, Liga MX, Chivas (soccer team), Cruz Azul (soccer team) |
What social media accounts do they follow?
What podcasts do they listen to?
Soccer Maniacs Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe:
