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Keywords: Hobbies, friends, fun, hobby, playing technique, post-golf meetings.
Description of their identity
Social Swingers is a consumer tribe that a group of men consolidated from 30 - 50 years who expose their identity from the figure of the "golf fan," which, in this case, has the characteristic of being shown in the following ways:
- Exposition of their taste for golf from the recreational: it is not about competing, but having a good time while practicing the sport.
- Golf enables social coexistence: it is better when the moments when the sport is practiced are shared. In other words, not only do I play, but I have "my golf friends" and, therefore, "there are plans after golf."
- Demonstration of their "lifelong" hobby. They seek to differentiate themselves from the rest of the fans with strong evidence that allows them to argue that it is not a hobby for fashion or social trends.
