Consumer Tribe: Sommlife
Keywords: Wines; vineyards; wine tasting; gourmet dishes; travel; luxury restaurants; sights; personal aesthetics.

Description of their identity
Sommlife is a tribe integrated by a group of profiles whose interest is in gastronomy, particularly the one that refers to wine and the articulated consumption experience around it. Most of the profiles work as sommeliers or present themselves as wine lovers, which implicitly positions them as connoisseurs of the subject.

Their central identity axis involves constructing an expert figure regarding wine tasting, tasting or selection. Its members enunciate this issue from the taste of grapes, their relationship with gourmet food, and the flashy spaces accompanying the consumption experience. In other words, it is about positioning themselves as connoisseurs who build exclusive experiences focused on the palate.

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