Description of their identity
Steadfasters is a tribe of men and women who share a taste for leading a routine and disciplined life. Hence, this human network takes advantage of two activities that imply that people resort to constancy in their habits: exercise and religion. On the one hand, they show that they attend gyms or jog daily. On the other hand, they demonstrate in their socio-digital channels that they practice their religion daily through prayer or attending mass.
In this sense, the central axis of the tribe configures the creation of a constant will. For the members of Steadfasters, practicing exercise and religion daily is the expression of a persistent person who strives to achieve their goals, to the extent that they also direct this attitude to their work sphere: they unveil the small actions they perform at the office, and the readings carried out to optimize their professional self.
This tribe is not related to a specific religion.
Conversation Topics
Exercise; gym moments; work moments; prayer spaces; religious discourse.
Gender
15% Women; 85% Men
The gender information comes from the metadata of the study conducted. It does not define the identity of the users, other genders are not excluded.
Locations
Ciudad de México, Estado de México, Puebla, Jalisco, Baja California, Sonora. Guatemala (Guatemala, Quetzaltenango, Cobán, Chimaltenango, Villa Nueva, Mixco), México, El Salvador, Honduras.
Brands they follow/interact with
Act II, Adidas, Agua Pura Salvavidas, Asics, Best Buy, Bonafont, Bose, Canon, Cemaco, Chef Works, Ciel, Cielito Querido, Decathlon, DeWalt, Electrolit, El Sótano, Epura, Fila, Gandhi, Garmin, Gatorade, GNC, Helados Sarita, Herdez, Hyperice, Incaparina, Innovasport, Joma, Kohls, Lululemon, Lumen, Macy’s, Marshall Headphones, Martí, MedioTiempo, Moleskine, MyProtein, New Balance, Nike, OPPO, Oysho Sport, Peñafiel, Perfect Choice, Polar, Pollo Campero, Powerade, Prime Video, Puma, Reebok, San Martín, Skechers, Simán, Smart Fit, Snap Fitness, Specialized, Sports City, Sports World, Starbucks, Target, Telmex, Trek, Under Armour, Walgreens, Walmart.
What hurts or causes them conflict
Tribal pain generates when people cannot carry out their routine due to different circumstances. They cause immense anxiety and a feeling of failure to lose discipline. They resort to motivational phrases and overcoming books to motivate their will and are stubborn to carry out their planned activities despite the adversities.
Kind of Stories consumed by the tribe
For the tribe, the most relevant stories present people committed to their life projects. Thus, heroic narratives that demonstrate how individuals overcome the obstacles around them to accomplish their goals are the most appealing to them. Finally, it is a tribe that presents a significant inclination for products that allow them to concentrate and optimize themselves personally and professionally (headphones, books, courses).
Google Ads Keywords
"Today's mass", "open gyms", "home gym", "Bose headphones", "Bluetooth headphones".
Meta Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Entertainment - Reading: Books, E-Books | ||
| •Fitness and wellness: Running, Physical exercise | ||
| •Other interests: Best Buy, Canon, Reebok, Target, Walmart, Walgreens, Macy's, Kohls, Bose headphones, Marshall Headphones |
What social media accounts do they follow?
What podcasts do they listen to?
Steadfasters Consumer Tribe Lifestyle
Brands and campaigns that may address this consumer tribe
FashionNetwork.com WW
Fundación Ramón Pané Inc
