Description of their identity
The tribe called Super Advertisers is made up of a group of profiles of students and professionals working in the advertising, marketing and design sectors. In this sense, this network of profiles articulates a collective identity that not only exposes their taste for advertising campaigns but also their particular knowledge and background in terms of the ability to formulate effective advertising communication.
To this end, its members use social media to expose the production work they do, conferences they attend, commercials that caught their attention, brand positioning they identify within audiovisual content, their curriculum, articles where they are recognized, texts they have written, among others.