Ecology and Sustainability

Both ecology and sustainability are experiences that relate directly to the crisis of climate change, resource scarcity, and predatory economic models. Tribes that relate to these experiences choose to consume products and services that, while not solving the problem, at least promise not to make it worse.

Jumbo

tiers

Sustainable Consumption, Retail Nudging, Protein Transition, Corporate Environmental Responsibility, Consumer Choice Architecture, Plant-Based Strategy

Hellmann's UK

tiers

Sustainable Consumption, Artificial Intelligence, Food Waste Reduction, Behavioral Economics, Digital Intervention, Choice Architecture

Nespresso & Natura

tiers

Circular Economy, Upcycling, Sustainable Luxury, Collaborative Consumption, Material Semiotics, Brand Authenticity

IKEA 'Marketflea'

tiers

Circular Economy, Retail Servicescape, Community Marketplace, Sustainable Consumption, Consumer Tribes, Brand Semiotics

eBay Circularity

tiers

Circular Economy, Digital Authentication, Recommerce Infrastructure, Fashion Sustainability, Product Passports, Platform Capitalism

Visit OSLO

tiers

Destination branding, Ironic marketing, Reflexive consumption, Overtourism, Authenticity, Urban identity

LEGO Group

tiers

Corporate sustainability, Carbon accountability, Incentive structures, Environmental governance, Institutional theory, Performance metrics

Airbnb & By Rotation

tiers

Collaborative consumption, Circular fashion, Sustainable travel, Platform economy, Occasion wear, Ritual consumption

Blueland

tiers

Environmental Legislation, Corporate, Activism, Material Politics, Consumer Advocacy, Microplastic Pollution, Sustainable Consumption

Marktplaats

tiers

Sustainable Consumption, Gift Economy, Consumption Socialization, Circular Economy, Environmental Literacy, Childhood Narratives

Denver Streets Partnership

tiers

Transportation Policy, Environmental Incentives, Urban Mobility, Sustainable Development, Behavioral Economics, Social Equity