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Eurekas

Eurekas

We scout and curate deployed innovations across themes like 3D printing, 5G, AI, AR, blockchain, and sustainability, as well as actionable breakthroughs to fuel campaigns, product bets, service design, and strategies for your consumer tribes.
Technology Business To Business Social Awareness Ecology and Sustainability Retail and Shopping Health & Wellbeing Food & Beverage Learning and Teaching Travel and Outdoors Social Media Film & TV Entertainment Art & Culture Fashion and Apparel Personal Aesthetics Sports and Games Banking & Financial Services Luxury Mobility and Transport Family & Relationships Real Estate & Construction Avatar Religious / Spiritual
SIQA: Creating Labels for Machine-Made Music
Eurekas Art & Culture Film & TV Entertainment Technology

SIQA: Creating Labels for Machine-Made Music

tiers
Brand Semiotics, Classification, Social Identity, Digital Anthropology, Provenance, Consumer Culture, App
Adriana Chiñas Adriana Chiñas
Monster Wolf: Building a Mechanical Predator
Eurekas Food & Beverage Technology

Monster Wolf: Building a Mechanical Predator

members
Brand Semiotics, Anthropomorphism, Consumer Culture, Symbolic Consumption, Digital Anthropology, Case Study
Adriana Chiñas Adriana Chiñas
Growing Lettuce Nobody Has to Touch
Eurekas Food & Beverage Technology

Growing Lettuce Nobody Has to Touch

members
Consumer Culture, Brand Semiotics, Sustainability, Digital Anthropology, Symbolic Consumption, Food Innovation
Adriana Chiñas Adriana Chiñas
Dairy Queen: The Ice Cream Robot People Want to Watch
Eurekas Food & Beverage Technology

Dairy Queen: The Ice Cream Robot People Want to Watch

members
Service Ritual, Brand Semiotics, Robotic Labor, Consumer Culture, Digital Anthropology, Case Study
Adriana Chiñas Adriana Chiñas
DoorDash Air: Taking Food Delivery Into the Sky
Eurekas Food & Beverage Technology

DoorDash Air: Taking Food Delivery Into the Sky

members
Brand Semiotics, Consumer Culture, Platform Logic, Digital Anthropology, Material Culture, Case Study
Adriana Chiñas Adriana Chiñas
Little Caesars: Putting Pizza Robots on the Sidewalk
Eurekas Food & Beverage Technology

Little Caesars: Putting Pizza Robots on the Sidewalk

members
Brand Semiotics, Servicescape, Consumer Culture, Social Identity, Digital Anthropology, Autonomous Delivery
Adriana Chiñas Adriana Chiñas
Oak Deer Robotics: Putting the Chef’s Instinct Into Numbers
Eurekas Food & Beverage Technology

Oak Deer Robotics: Putting the Chef’s Instinct Into Numbers

members
Consumer Culture, Brand Semiotics, Datafication, Symbolic Consumption, Anthropomorphism, Digital Anthropology
Adriana Chiñas Adriana Chiñas
From Solo Convenience to Collective Ritual: How Grab Turned Fare-Splitting into a Cultural Practice
Eurekas Mobility and Transport Technology

From Solo Convenience to Collective Ritual: How Grab Turned Fare-Splitting into a Cultural Practice

tiers
Symbolic Consumption, Brand Community, Ritual, Affordances, Social Identity, Platform Culture
Adriana Chiñas Adriana Chiñas
Ford's AI Assistant and the Domestication of the Machine Voice
Eurekas Mobility and Transport Technology

Ford's AI Assistant and the Domestication of the Machine Voice

members
Consumer Culture, Brand Semiotics, Human-Machine Interaction, Digital Anthropology, Meaning-Making, Customer Experience
Adriana Chiñas Adriana Chiñas
Rivian, Waze, and the Dashboard as a Site of Collective Belonging
Eurekas Mobility and Transport Technology

Rivian, Waze, and the Dashboard as a Site of Collective Belonging

tiers
Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Technology Acceptance, Symbolic Consumption
Adriana Chiñas Adriana Chiñas
Canyon Predict: Engineering Foresight and the Reconfiguration of the Cyclist's Body
Eurekas Mobility and Transport Technology

Canyon Predict: Engineering Foresight and the Reconfiguration of the Cyclist's Body

tiers
Brand Semiotics, Consumer Culture, Philosophy Of Technology, Datafication, Social Identity, Digital Anthropology
Adriana Chiñas Adriana Chiñas
Hongqi and the Solar Roof: Reframing the Automobile as a Producer
Eurekas Mobility and Transport Technology

Hongqi and the Solar Roof: Reframing the Automobile as a Producer

members
Symbolic Consumption, Brand Semiotics, Product Design, Digital Anthropology, Innovation Strategy, Case Study
Adriana Chiñas Adriana Chiñas
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Antropomedia Express: Consumer Tribes
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