Food & Beverage

Experiences related to Food & Beverage include ways of appreciating gastronomy, the foodie identity, bars and restaurants, new ingredients in food, experiences related to alcohol consumption, and prepared non-alcoholic drinks.

Budweiser & Tomorrowland Brasil

tiers

Electronic Music Festivals, Experiential marketing, Algorithmic identity, Digital ritualization, Collective effervescence, Aspirational consumerism

HeyTea & Yayoi Kusama

tiers

Cultural intermediation, Brand-art collaboration, Experiential consumption, Transcultural marketing, Aesthetic marketplace, Symbolic capital

Appetite-Suppressing Drugs Drive Grocery Spending Decline

members

North America

Monzo

tiers

Experiential banking, brand collaboration, food marketing, digital materialization, financial touchpoints, sensory promotion

Play Chick-fil-A

tiers

Branded content, family entertainment, digital parenting, food culture, content ecosystem, brand extension.

TOCA Social

tiers

Sports entertainment, social gaming, urban leisure, technological innovation, experiential venues, soccer culture

The Living Room: Canada’s Multi-Purpose Space

members

North America

Cannabis Viewed More Positively Than Alcohol and Nicotine in the US

members

LATAM

Burger King & Netflix

tiers

Sonic branding, food innovation, cross-cultural marketing, sensory experience, brand collaboration, cultural adaptation

Krug & Indagare

tiers

Luxury marketing, gastronomic tourism, experiential branding, cultural immersion, sensory marketing, champagne culture

Slimming World

tiers

Meal subscription, Nutritional planning, Convenience food, Healthy eating, Portion control, Food democratization