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Antropomedia Express: Consumer Tribes
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Health & Wellbeing

Health & Wellbeing

The experiences that consumer tribes have about their health and well-being are becoming more holistic and now include not only what they eat or practice as exercise but also how many mindful moments they reach and how much sleep they get.
TikTok: "For You" Calendar
Case Studies Social Media Health & Wellbeing

TikTok: "For You" Calendar

tiers
Digital Wellbeing, Domestication, Agency, Mediation, Parenting, Materiality
Eureka Eureka
Dream Cruises, Performance Pickleball
Case Studies Health & Wellbeing Travel and Outdoors

Dream Cruises, Performance Pickleball

tiers
Servicescape, Neo-Tribes, Co-Creation, Leisure, Sport, Cruise
Eureka Eureka
Anya Hindmarch, Boots
Case Studies Fashion and Apparel Retail and Shopping Health & Wellbeing Personal Aesthetics

Anya Hindmarch, Boots

tiers
Semiotics, Servicescape, Consumption, Luxury, Heritage, Retail
Eureka Eureka
ChatGPT Health
Case Studies Health & Wellbeing Technology

ChatGPT Health

tiers
Semantics, Biopolitics, Surveillance, Trust, Interoperability, Mediation
Eureka Eureka
Biologica
Eurekas Health & Wellbeing Retail and Shopping

Biologica

members
Bio-Individuality, Ritualization, Medicalization, Segmentation, Validation, Biopolitics, D2C
Eureka Eureka
Mitome
Eurekas Health & Wellbeing

Mitome

members
Quantified Self, Biopolitics, Personalized Medicine, Biohacking, Wellness, Somatic Surveillance
Eureka Eureka
Shake Shack
Case Studies Food & Beverage Health & Wellbeing

Shake Shack

tiers
Regulatory, Fit, Semiotics, Whole30, Compliance, Wellness
Eureka Eureka
Hangzhou Municipal Government
Case Studies Food & Beverage Health & Wellbeing

Hangzhou Municipal Government

tiers
Biopolitics, Governmentality, Nutrition, Regulation, Shenzhen, Obesity
Eureka Eureka
Vivoo
Case Studies Technology Health & Wellbeing

Vivoo

tiers
Biometrics, Surveillance, Commodification, Semiotics, Diagnostics, Innovation
Eureka Eureka
Tour de McDo initiative
Case Studies Mobility and Transport Food & Beverage Health & Wellbeing

Tour de McDo initiative

tiers
Servicescape, Mobility, Ritual, Tribe, Paratext, Territorialization
Eureka Eureka
Hyrox
Case Studies Sports and Games Health & Wellbeing

Hyrox

tiers
Hyrox, Centric Software, Plm, Materiality, Scalability, Standardization
Eureka Eureka
Equinox
Case Studies Health & Wellbeing

Equinox

tiers
Authenticity, Provenance, Misinformation, Semiotics, Wellness
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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