Case Studies Eurekas Mobility and Transport Social Awareness Travel and Outdoors Deutsche Bahn: Passing Heatwaves members Consumer Culture, Brand Semiotics, Social Identity, Digital Anthropology, Persuasion, Climate Resilience Adriana Chiñas
Case Studies Personal Aesthetics Technology Seiko's Masterpiece and Shohei Ohtani tiers Brand Semiotics, Symbolic Consumption, Social Identity, Cultural Myth, Reference Groups, Consumer Culture Adriana Chiñas
Case Studies Film & TV Entertainment Art & Culture Sony Pictures: The Neighborhood as Stage tiers Brand Semiotics, Symbolic Consumption, Cultural Myth, Reference Groups, Digital Anthropology, Brand Community Adriana Chiñas