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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Three UK & Samaritans
Case Studies Mobility and Transport Health & Wellbeing Sports and Games Social Awareness

Three UK & Samaritans

tiers
Mental health, Football fans, Brand purpose, Social norms, Case study, Partnership
Eureka Eureka
Health Promotion Board
Case Studies Health & Wellbeing Social Awareness

Health Promotion Board

tiers
Vaping, Youth, Semiotics, Injunctive norms, Behavior change
Eureka Eureka
Roblox, Discord, OpenAI +
Case Studies Social Awareness Technology Business To Business

Roblox, Discord, OpenAI +

tiers
Safety infrastructure, Open source, Content moderation, Platform governance, Child protection, Case study
Eureka Eureka
Craic Health & the NHS
Case Studies Social Awareness Health & Wellbeing

Craic Health & the NHS

tiers
Comedy Intervention, Social Prescription, Mental Health, Arts-Based Therapy, Community Wellbeing, UK Healthcare
Eureka Eureka
Meta & UNESCO
Case Studies Social Awareness Social Media Business To Business

Meta & UNESCO

tiers
Meta, UNESCO, AI Translation, Underserved Languages, Data Ethics, Language Technology
Eureka Eureka
Sports Illustrated & Dove
Case Studies Personal Aesthetics Sports and Games Social Awareness Business To Business

Sports Illustrated & Dove

tiers
Female Athletes, Sports Representation, Body Positivity, Brand Collaboration, Youth Empowerment, Visual Narratives
Eureka Eureka
Oxfam
Case Studies Social Awareness Food & Beverage

Oxfam

tiers
Wealth Inequality, Experiential Activism, Alternative Pricing, Consumer Consciousness, Market Intervention, Social Justice Marketing
Eureka Eureka
L'Oreál My Aura
Case Studies Personal Aesthetics Social Awareness

L'Oreál My Aura

tiers
Adaptive Technology, Inclusive Design, Sensory Accessibility, Beauty Innovation, Assistive Devices, Luxury Democratization
Eureka Eureka
Chilean Ministry of Transport
Case Studies Mobility and Transport Social Awareness Social Media

Chilean Ministry of Transport

tiers
Semiotics, Behavioral Change, Cultural Symbols, Road Safety, Digital Distraction, Social Marketing
Eureka Eureka
Kiehl's Pubic Display Type
Case Studies Personal Aesthetics Social Awareness

Kiehl's Pubic Display Type

tiers
Typographic Innovation, Beauty Censorship, Brand Semiotics, Body Positivity, Marketing Taboos, Cultural Disruption
Eureka Eureka
Grab Philippines
Case Studies Social Awareness Mobility and Transport

Grab Philippines

tiers
Accessibility, Visual Communication, Service Design, Platform Economy, Inclusive Innovation, Co-creation
Eureka Eureka
Waterschap Brabantse Delta
Case Studies Social Awareness Ecology and Sustainability

Waterschap Brabantse Delta

tiers
Climate Communication, Material Culture, Environmental Governance, Community Resilience, Risk Visualization, Participatory Planning
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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