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Antropomedia Express: Consumer Tribes
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Social Awareness

Social Awareness

Social Awareness comprehends the experiences that allude to the tribes that build their identity from their connection with social causes. It is a lifestyle defined by a devotion to fighting social injustices, helping others, joining political campaigns, making social injustices visible, and expressing their non-conformity with the unfair conditions in which they live.
Burger King Brasil
Case Studies Social Awareness Food & Beverage

Burger King Brasil

tiers
Civic Engagement, Brand Reciprocity, Democratic Participation, Social Norms, Consumer Psychology, Corporate Citizenship
Eureka Eureka
USAID & others
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

USAID & others

tiers
Agricultural Development, Corporate Partnerships, Gender Empowerment, Supply Chain Management, Sustainable Development, Public-Private Initiatives
Eureka Eureka
Taco Bell
Case Studies Food & Beverage Social Awareness

Taco Bell

tiers
Budget Algorithm, Consumer Agency, Digital Servicescape, Fast Food Innovation, Algorithmic Curation, Mobile Commerce
Eureka Eureka
Yale University
Case Studies Learning and Teaching Art & Culture Social Awareness

Yale University

tiers
Celebrity Studies, Cultural Commodification, Academic Branding, Popular Culture, Consumer Theory, Educational Marketing
Eureka Eureka
Istanbul Metropolitan Municipality
Case Studies Social Awareness Learning and Teaching

Istanbul Metropolitan Municipality

tiers
Digital Citizenship, Platform Governance, Urban Mobility, Algorithmic Welfare, Municipal Innovation, Social Inclusion
Eureka Eureka
Fenix FC
Case Studies Sports and Games Social Awareness

Fenix FC

tiers
Transgender Athletes, Sports Inclusion, Community Formation, Identity Performance, Cultural Transformation, Athletic Participation
Eureka Eureka
MINI AGMC
Case Studies Health & Wellbeing Social Awareness Art & Culture

MINI AGMC

tiers
Cultural Semiotics, Embodied Marketing, Brand Activism, Community Health, Visual Consumption, Aesthetic Consumption
Eureka Eureka
Stonyfield
Case Studies Food & Beverage Ecology and Sustainability Social Awareness

Stonyfield

tiers
Digital Detox, Brand Activism, Counter-algorithmic Marketing, Consumer Wellness, Political Consumption, Social Media Toxicity
Eureka Eureka
Heinz Brasil
Case Studies Food & Beverage Social Awareness

Heinz Brasil

tiers
Consumer Culture Theory, Digital Anthropology, Social Capital Formation, Immigrant Integration, Brand Semiotics, Corporate Citizenship
Eureka Eureka
Chamber of Mothers
Case Studies Social Awareness

Chamber of Mothers

tiers
Maternal Citizenship, Reproductive Labor, Civic Participation, Community Infrastructure, Intersectional Politics, Democratic Access
Eureka Eureka
Sustainable Coastlines
Case Studies Social Awareness Ecology and Sustainability

Sustainable Coastlines

tiers
Environmental Communication, Brand Semiotics, Cultural Appropriation, Marine Conservation, Social Norms, Consumer Activism
Eureka Eureka
GS25
Case Studies Food & Beverage Retail and Shopping Social Awareness

GS25

tiers
Packaging Innovation, Brand Differentiation, Social Marketing, Product Design, Consumer Engagement, Retail Strategy
Eureka Eureka
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Antropomedia Express: Consumer Tribes
The Encyclopedia of Consumer Tribes.
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