Description of their identity
This tribe comprises a group of entrepreneurs between 30 and 50 years old who are positioned in the digital media from their work sphere linked to socio-digital platforms, artificial intelligence, and technological solutions.
Hence, they expose themselves in terms of entrepreneurship and as techies who recognize cutting-edge technological issues. For the tribe, the exposure of their entrepreneurial facet has to do with their work successes and their figure immersed in business, conferences, and economic news. They also look for spaces to vacation with their family from architectural, aesthetic, and engaged in natural areas.