The Marker Squad

Consumer Tribe: The Marker Squad

The Marker Squad
Consumer Tribe: The Marker Squad
Keywords: Professional series, mentions in sporting goods, awards, tournaments, training, scores, handicap.

Description of their identity

The tribe called The Marker Squad is made up of a group of men and women from 14 to 45 years old who articulate their identity from the figure of the professional athlete in the field of golf, which, arguably, has the following characteristics:

  1. Show their participation in important series tournaments and award ceremonies when they have been creditors of some podium.
  2. Their mention in articles in sports magazines and golf TV channels, as well as their score in tournaments or their handicap (this last information is generally shown in their profile description).
  3. Exposure of their training and sport preparations.

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