Customers can try on clothes with animated effects thanks to augmented reality mirrors.
The Zero10 digital fashion center was established in November 2022, and it gives users the ability to create and wear digital fashion through the use of augmented reality. Along with Tommy Hilfiger, Zero10 formed a partnership in March 2023 with the intention of bringing digital fashion to traditional retail locations. As part of the Tommy x Shawn Classics Reborn capsule collection, consumers had the opportunity to try on five digital ensembles by utilizing augmented reality mirrors. In order to emphasize the one-of-a-kind creative powers of augmented reality, three of the ensembles featured animated augmented reality effects. Around the same time as the collection was introduced, augmented reality mirrors were installed in three different stores located in London, Berlin, and Milan. The digital collection was made accessible to users all over the world through the ZERO10 mobile application.
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