Total Divas

Consumer Tribe: Total Divas

Total Divas
Consumer Tribe: Total Divas
Keywords: Portraits; selfies; beach trips; gym moments; makeup; fashion trends; social media.

Description of their identity

This tribe comprises a group of women between 18 and 35 years old who use the platforms to expose their trained bodies. Hence, their digital activity is oriented toward exposing themselves by posing in different places.

For the tribe, the central axis of their identity is their worked body or, in some cases, the manifestation of their face produced by makeup. Social media, therefore, become showcases where they model before their audience in different settings they attend or travel to.

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