Consumer Tribe: Brolords

Consumer Tribe: Brolords
Keywords: Elegant selfies; fashion trends; travel, personal portraits ; parties; luxuries; luxury travel; personal aesthetics. 

Description of their identity
Made up of a group of young people and teenagers between 20 and 30, Brolords is a tribe that positions itself based on fashion, luxury and the notion of freedom through travel. Specifically, it is a network of individuals who relate their identity figure with the aesthetic, the cosmopolitan and the global. They become beings concerned about their clothing, appearance and the consumption of international luxuries.

As a consequence, the central identity axis of this tribe is the re-conceptualization of masculinity from the constant concern for their appearance. However, this is done through something other than the feminization of their look. Still, through the production of a trendy/elegant figure and, above all, through the colonization of the world from an aesthetic gait: they strive to present their international tours from outfits and spaces that combine.

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