Description of their identity
This tribe brings together a group of profiles between 20 and 35 years old who define themselves in their digital social media as Wanderlusters, travelers who enjoy the journey more than the destination. They boast of being able to wander, to have no fixed course, and to find in that transit the things to which they give value.
Their digital media content includes photographs of the different spaces and scenarios they travel through. They show such places as fascinating, even if they are not famous, recognized or too critical. Their narrative describes a way of life mobilized by ease and spontaneity.