Description of their identity
This consumer tribe comprises women who distinguish themselves, in the first instance, by belonging to a productive age group (from 25 years of age). They define themselves through the superposition of two logic. The first includes performing activities outside the domestic framework, such as professional, sporting, and self-care activities. The second is the expression of femininity through their image.
In this sense, her identity is shaped by evidence showing her activities, such as work, race participation, and yoga sessions. In addition, in all the publications in which they are exposed, the Wonder Women take care of their physical appearance: they show themselves with their hair done, makeup and wearing certain clothes.