Worldwide Runners

Consumer Tribe: Worldwide Runners

Worldwide Runners
Consumer Tribe: Worldwide Runners
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Keywords: Running, sports, marathons, travel, tennis, sports equipment, international travel.

Description of their identity

The accounts that make up the members of the Worldwide Runners tribe position themselves on social media by emphasizing their connection to the experience of traveling as a result of their participation in marathons. This tribe publishes videos where members are seen preparing for a marathon in a foreign country, packing for the trip, taking photographs at the finish line while wearing their medals, or even sharing the locations they traveled to after the race.

The marathons are the key motivation for the tribe to venture out and see new parts of the world.

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