Description of their identity
Yuccies (Young Urban Creatives) is a tribe that postulates its identity from sublime artistic creation. In other words, it comprises young professionals who work in areas that involve creativity as a skill. Design, advertising, architecture, and communication are the areas of specialization in which they constantly demonstrate themselves by leaving their mark. From the profession they practice, the Yuccies have developed their own identity configured through their representation as a product subject to the design logic. In that sense, their digital media serve as a gallery where they exhibit their work and themselves as art objects.