Description of their Identity
This tribe comprises a network of profiles between 8 to 20 years old that position themselves in social media from two interdependent axes:
1) The exposure of their persona in constant movement. However, it is not simply about moving but articulating a playful and daring figure from the videos uploaded to the platform.
2) The relationship of their persona from the collective: their content not only exposes them in motion but portrays a sense of belonging with their female friends.