Aesthetics Frenetics

Consumer Tribe: Aesthetics Frenetics

Aesthetics Frenetics
Consumer Tribe: Aesthetics Frenetics
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Keywords: Selfies, group pictures, school moments, internet trends, parties, romantic discourse.

Description of their Identity
This tribe comprises a network of profiles between 8 to 20 years old that position themselves in social media from two interdependent axes:

1) The exposure of their persona in constant movement. However, it is not simply about moving but articulating a playful and daring figure from the videos uploaded to the platform.

2) The relationship of their persona from the collective: their content not only exposes them in motion but portrays a sense of belonging with their female friends.

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