Snapchat is adding a watermark to images that were generated by artificial intelligence.
Snapchat announced in April 2024 that it intends to implement contextual icons that will indicate the use of artificial intelligence features within the app. This move was made in an effort to improve transparency efforts. The platform will introduce a watermark on all AI-generated images The watermark will also appear on images created with US-based Snap Inc.'s generative AI tools when saved or exported, marked by a ghost logo and sparkle ✨ icon. Political ads will also undergo rigorous human review to prevent misuse of AI.