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Keywords: Self-improvement, idealized luxuries, promotions, superheroes, luxury brands (aspiration), black humor.
Description of their identity
The following group has compiled a collection of profiles from 25 to 40 on social networking sites, all based on signs, symbols, and particular kinds of publications meant to symbolize their concept of "the successful person." However, the term "Aspirational Shortcutters" was chosen for this group since the type of communication they engage in has little bearing on their daily lives.
It is almost as if they can live as they imagine themselves using the publication of images, although their actual lives are so different. Images gathered from the network, rather than personal photographs, are typically used to illustrate the ideals that the tribe celebrates, which include greatness, endurance, and bravery.
