The Kraken Black Spiced Rum
tiers
Experiential Marketing, Subcultural Capital, Brand Mythology, Sensory Branding, Nighttime Economy, Cultural Co-creation
Doggper by Burger King
tiers
Multi-species Marketing, Pet Humanization, Brand Extension, Consumption Rituals, Corporate Social Responsibility, Companion Animals
Carlsberg & Brooklyn Brewery
tiers
Sustainable Brewing, Ancient Grains, Climate Adaptation, Food Sovereignty, Craft Beer Innovation, Cultural Reclamation
Center for the Circular Economy
tiers
Circular Economy, Consumer Practices, Sustainability Transition, Collaborative Consumption, Material Culture, Servicescape Design
Sanitarium Health Food Company
tiers
Functional Foods, Plant-Based Nutrition, Wellness Semiotics, Food Innovation, Superfoods, Consumer Health Behavior
IKEA: Here Comes The Sun
tiers
Spatial Design Intervention, Heliotropic Marketing, Servicescape Engineering, Ambient Branding, Urban Experience Design, Reflective Consumption
inDrive
tiers
Platform Capitalism, Alternative Credit Scoring, Financial Inclusion, Gig Economy, Embedded Finance, Mobility Services