Krispy Kreme's Artemis II Doughnut
tiers
Scarcity Marketing, Brand Semiotics, Consumer Culture, Cultural Branding, Case Study, Digital Storytelling
Nike's Shanghai Xiaomaibu
tiers
Nike, Servicescape Design, Cultural Branding, Consumer Co-Creation, China Market
BAM (Federal Institute for Materials Research and Testing)
tiers
Water Quality, Smartphone Diagnostics, Citizen Science, Environmental Monitoring, Portable Sensing
Caesars Palace & LISA
tiers
K-Pop, Las Vegas Residency, Brand Semiotics, Consumer Culture, Digital Fandom
When K-Beauty Meets K-Content
tiers
Cultural Branding, K-Beauty, Travel Retail, Consumer Culture, Gen Z Marketing
TaxAct's National Admin Night
tiers
Taxact, Admin Night, Consumer Behavior, Brand Semiotics, Digital Marketing
The Sanctuary of Water
public
Land Art, Indigenous Rights, Lithium Extraction, Brand Semiotics, Cultural Co-Creation