Awkward Loners

Consumer Tribe: Awkward Loners

Awkward Loners
Consumer Tribe: Awkward Loners
Keywords: Video games, anime, Japanese or Korean culture, K-pop or J-pop bands, jokes about introverted and eccentric personalities, music festivals, anime conventions.

Description of their identity

This tribe is made up of people between 18 and 28 years old who dedicate their profiles to show their hobbies, generally related to:

1. Video games

2. Animé

3. Korean or Japanese pop

The members of the tribe identify with the figure of the eccentric or misunderstood. Through their discourse, they claim to feel different from others and live that distinction, sometimes with shame and sometimes with pride. They publish images or illustrations taken from the network rather than their photographs or creations.

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