A fashion company inspires more than one million micro-moments of kindness.
By the year 2028, the goal of Be Kind Vibes is to inspire one million acts of kindness toward both people and the environmental world. Each hour of volunteer work is converted into sixty micro-moments of compassion through the program, which was initiated in February of 2024.
Participants can share their charitable acts with the Californian fashion company through their social media accounts, and those acts will be added to the overall total. At the same time as the event was taking place, Be Kind Vibes presented the Team Be Kind Vibes collection, which contains items that can cost up to EUR 65 each. To cultivate a community that is oriented around acts of kindness, customers who purchase an item from the collection are granted access to a Slack workplace as well as in-person events organized by the company.
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