Description of their identity
This tribe consists of people between 20 and 45 years old who define themselves, to a large extent, according to what they show on their digital platforms, based on the social and family relationships they maintain.
For this tribe, it is essential to use social media to expose their social capital. Through this, they define themselves in front of others as people who enjoy a certain status and privileges. They are constantly looking for spaces and moments that allow them to connect with others who belong to their network.