Consumer Tribe: Celebriteens

Consumer Tribe: Celebriteens
Keywords: Mirror selfies, posed photos, aesthetic care of physical appearance, travel, parties, music festivals, friendships.

Description of their identity

This tribe comprises a network of women between 16 and 33 years old who present themselves from their physical appearance in micro-celebrity terms. It is about positioning themselves as people who produce content for a community or audience to the extent that they talk to their cell phones, ask questions to their followers and manifest themselves under an aesthetic and affective narrative.

Celebriteens bet on physical appearance as the most successful way to present the self. It's not just about showing off their face and the collection of clothes and accessories they own; they strive to generate an image that speaks of themselves, translating into character traits that position them as "celebrities".

Read the full story

Already have an account? Sign in
Great! Next, complete checkout for full access to Antropomedia Express: Consumer Tribes.
Welcome back! You've successfully signed in.
You've successfully subscribed to Antropomedia Express: Consumer Tribes.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info has been updated.
Your billing was not updated.