Consumer Tribe: Charros
Keywords: charreadas; horseback riding; charreria; family; Mexican traditions.

Description of their identity

Charros is a tribe characterized by their hard work and relationship with Mexican traditions. They are a group of young and older men who articulate their identity based on fieldwork, the ability to ride a horse, chivalry, and admiration for the animals of the countryside.

The "charro" legacy is the fundamental piece that constitutes the tribal identity of this group of people. The value of the family is generated by following the traditions that exalt work and respect for the ancestors, typically the figure of a gentleman riding a horse. Being a charro depends on the skills one can build concerning the mastery of animals but on a tradition inherited from family to family.

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