Cheers to Life
Consumer Tribe: Cheers to Life
Keywords: Retirement, traveling lifestyle, solo moments, friendship, cocktailing. 

Description of their identity

The following tribe comprises profiles of seniors between 55 and 70 years old who show themselves on social media from the experience of pleasant retirement, full of moments of joy alone or in the company of their partner and friends.

In that sense, they use social media to show their experiences in a way attached to material reality and boast about the luxuries they experience, such as traveling, watching sunsets and enjoying cocktails.

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