A deli and steakhouse in the New York style has been brought to Jakarta by Coach.
Both the first Coach Restaurant and the first Coach Coffee Shop were inaugurated in Indonesia by the premium brand Coach in the month of March 2024. A series of global dining and hospitality-centered projects are scheduled to be implemented by Coach in 2024. The restaurant and coffee shop, which are located in the Grand Indonesia Mall in the heart of Jakarta, are the first of these activities. The experiences are the result of drawing inspiration from New York City. For example, the restaurant is a reproduction of a New York steakhouse, while the coffee shop is patterned by a New York Deli. Following the global pop-ups that Coach held in 2023, the brand is continuing its shift toward providing consumers with immersive experiences that go beyond interactions with physical objects.