Contemporary Princesses

Consumer Tribe: Contemporary Princesses

Contemporary Princesses
Consumer Tribe: Contemporary Princesses
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Keywords: Women's empowerment, self-expression, travel, modern interpersonal relationships, fashion and personal style.

Description of their identity

This tribe comprises a network of women between 18 and 25 who position themselves on social media around a general "fairy tale" narrative adapted to contemporary logic. Contemporary Princesses validate themselves in front of others through the representation of the female lead character in a story in which they achieve:

- Overcoming prejudices against them.

- To express her true "Self" and feminine independence.

- Finding love

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