Consumer Tribe: Cutie-Pies

Consumer Tribe: Cutie-Pies
Keywords: Romance and tenderness, smiling photos, friendships, selfies with filters and makeup, memes, authenticity.

Description of their identity

The members of the Cutie-Pies tribe are all between the ages of 10 and 15; even though they are minors, they are united in their desire to portray themselves in a sympathetic light. A childlike perspective on life is conveyed by the tribe through the use of symbols such as flowers, love, cartoons, and pink. Different manifestations of tenderness include the following:

1) By providing relevant material to individuals of that age group.

2) Content regarding celebs

3) Memes

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