Dapper Men
Consumer Tribe: Dapper Men
Keywords: Selfies; social gatherings; travel; alcohol consumption; luxury goods; travel.

Description of their identity
This tribe has been called Dapper Men because its members are men between 20 and 45 years old who build their persona from the figure of the modern aesthetic gentleman: the one who resembles more an artist or model than a person from the Middle Ages. For them, bravery has expired. The important thing is to look good.

Their masculinity, therefore, depends on how they make up their figure. In their socials, they show selfies highlighting their facial attributes and the outfits they incorporate into their bodies. They also constantly expose the social events they attend and the luxury brands they consume. It is a tribe that builds social capital from its aesthetics and nightlife.

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