Description of their identity
The Effortless Dude(tte)s tribe comprises women and men from 20 to 34 years old. To be part of the tribe, they must put themselves out there as tourists and individuals with a unique sense of style.
As a result, the tribe uses the platforms to demonstrate how they are in certain locations, enabling them to construct one-of-a-kind experiences and a network of individuals with whom they share those moments. In other words, it manifests itself in an individual and communal sense through moments, things, and interactions that are exclusive to one another.