Emotional Creatives

Consumer Tribe: Emotional Creatives

Emotional Creatives
Consumer Tribe: Emotional Creatives
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Keywords: Advertising; Visual Design; image trends; meme discourse; art; digital media; aesthetic discourse.

Description of their identity
Emotional Creatives is a tribe of profiles professionally engaged in the fields of design, advertising, content creation, and similar industries that directly involve the production of a particular visual aesthetic.

The tribe identifies with the artist's role, so it uses its digital media to build this figure by publishing content about works that are an end in themselves: photographs, paintings, and literary texts are the work its members most share through their digital presence. From these works, they elaborate on a sensitive self; this form of exposure of their figure is highly valued in the professional field in which they work.

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