Description of their identity
Ethereal Gals is a collective of young ladies ranging in age from 15 to 25 years old who construct their identities via social media platforms by presenting their bodies in an "ethereal" manner. In other words, it is about demonstrating an artistic feminine identity by experimenting with her shape through various filters and photos that do not have a clear emphasis or frame, in contrast to Total Divas, which attempts to demonstrate her figure straightforwardly.
In addition, Ethereal Gals pairs each of these images with lines that are either contemplative or philosophical in nature and make reference to the challenge of locating the essence of a person. The goal is to demonstrate that femininity is more of a process than a result.
Gender
100% Women
The gender information comes from the metadata of the study conducted. It does not define the identity of the users; other genders are not excluded.
Conversation Topics
Selfies with filters and pastel tones, blurred images of their figure, retro elements, art, and artistic objects.
Brands who they follow/interact with
Estate Makeup, Mad Hippie, Ulta Beauty, Urban Decay, TONYMOLY.
What hurts or causes them conflict
This tribe struggles with presenting themselves to the outside world as "basics." Their personality is said to have been formed from an "exploration" point of view, which indicates that they always strive to distinguish themselves from others by being unique and not adhering to standard styles and trends.
Kind of Stories consumed by the tribe
This tribe essentially follows brands concerning beauty and well-being, specifically makeup, because it transforms into an element that enables one to experience the figure and devote some time to oneself outside of the context of feminine stereotypes connected to the fit culture.
Google Ads Keywords
“artistic elements,” “artistic filters,” “rare outfits,” “makeup and outfits,”
Facebook Ads Targeting
| Demographics | Interests | Behaviors |
|---|---|---|
| •Shopping and Fashion- Beauty: Cosmetics | ||
| •Hobbies and activities - Arts and music: Photography | ||
| Other interests: Fashion and beauty, Mac Cosmetics, Creative Technology, Art, Artists, Artwork |
What social media accounts do they follow?
What podcasts do they listen to?
Related Lifestyle
Brands and campaigns that may address this consumer tribe:
Conner
