Description of their identity
This tribe is a group of men and women between 26 and 40 years old who define themselves as entrepreneurs, mainly concerning new business models in lodging, real estate, design and personal image care. To build the figure of the entrepreneur, the tribe must show a proactive attitude, character to take risks and interest in the new. In that sense, its contents show:
- An open, ambitious, restless personality.
2. An attractive personal image valued by others.
3. Openness to the new or unknown.
This last component is achieved through exposure to travel or stays in different places.