Family Travelers
Consumer Tribe: Family Travelers
Keywords: Nuclear family, kids, travel, vacations, love and unity, fashion, outings. 

Description of their identity

This tribe comprises fathers and mothers between 27 and 45 years old who constitute their identity in digital media by traveling with their children on vacations and at different times of the year. For Family Travelers, being on the move not only represents the power to make several trips a year but also gives them a particular character, which is open, adaptable and renewed.

Travel is how they move away from the stereotype of the traditional family, prioritizing togetherness and love between members over specific roles.

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