Fantasy Alivers

Consumer Tribe: Fantasy Alivers

Fantasy Alivers
Consumer Tribe: Fantasy Alivers
Keywords: Cosplay, anime filters, fairs and conventions, manga, anime, Otaku discourse. 

Description of their identity

This tribe comprises profiles of women and men between 16 and 35 years old who are characterized by showing on their profiles how they bring the animated world, anime, manga and video games to reality. Hence, they expose images in which they practice cosplay, attend events or anime fairs and use filters with aesthetics that emulate Japanese animation.

For them, it is all about looking for immersive experiences and items that evoke that world. Anime and manga are the two most popular fantasy world styles. Its members form exclusive and cohesive groups around fictional characters belonging mainly to anime, manga and video game universes. It is about being constituted by the fiction to embodying it in their person (through their appearance, language and social codes).

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