Consumer Tribe: Femancipation

Consumer Tribe: Femancipation
Keywords: Femininity; friendship; family; empowerment discourse; travel; routine.

Description of their identity

The present tribe contains female profiles between 30 and 50 years old who show themselves on social media with an empowering attitude from realizing multiple activities. These activities respond to their desires and initiatives; among them is traveling.

They use their online platforms to show themselves from their different spaces: work, family, and the one they dedicate to themselves through travel alone or in the company of friends. They see the possibility of getting to know themselves better, acquiring knowledge and experiences, and even reinventing themselves in travel and experiences, and even reinvent themselves.

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