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Keywords: Movies, releases, rumors, fun facts, series and movie reviews, personal opinion.
Description of their identity
This tribe comprises a group of people between 20 and 35 years old who position themselves on social media as experts in the field of cinema. However, they are not art critics or people who master the technical aspects of cinema. Instead, they are like film journalists who have built their figure as a micro-celebrity.
For this reason, their digital activity is oriented to expose new movie news, detail their experience in terms of what they consume, and tell jokes or phrases from scenes of series or movies. In short, it is about positioning themselves as fans who can transmit their passion and empirical knowledge to others.
